software testing

Put Your Betafy Profile To Work By Sharing It On Social

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If you’re a five-year-old with a battery-powered Jeep Wrangler that seats one, sharing is kind of the worst. If you’re not, it’s the best thing that ever happened to you.

Even amateur marketers know the value and importance of sharing content to social media, but a lot of startups still do it wrong or not at all. What?!

We’ve thrown in our two cents to help your startup be so successful, your beta testers draw salaries and smiley faces on all their notebooks.

1. Share your Betafy profile on repeat.

Never resort to spamming your followers, but don’t let great content go to waste! Share your best stuff several times to be sure it’s seen by everyone, on all platforms. According to Kissmetrics, a well-executed social sharing strategy can double your traffic. Yes, you read that right. If you want a piece of content to be seen, share it several times. Period.

Learn how to effectively reuse content on Kissmetrics and MeetEdgar to get help posting the right stuff at the right time.

2. Customize your posts to best suit each platform.

Don’t be that guy (or gal). Know the etiquette for every social channel and stick to it. You’re doing something wrong if you’re scheduling the same content to be released the same way across the board. When sharing your Betafy profile with your YouTube following, include an actual video of your application in action. When sharing on Twitter, be sure to hashtag that bad boy! You get the picture. (Speaking of pictures – Instagram. Don’t forget it.)

3. Whenever appropriate, add some oomph to your posts with media attachments.

If a picture’s worth a thousand words, a video’s got to be worth, like, a gazillion. So it’s no surprise that 79% of internet traffic will be video content by 2018 (Cisco) or that social media posts with images produce 650% higher engagement than ones with just text (Adobe). I mean, wow. When you let your social networks know you’re on Betafy, add a quick screen capture of the listing or maybe a picture of your team at work. It’s worth the extra time!

Here are a bunch of other stats about visual content, the not-so-secret marketing weapon.

4. Always include a clear and captivating call to action.

Your high-level goal should influence every single small decision you make. Small decisions like how to word a social media caption or whether or not you should have a fourth cup of coffee. (You know who you are.) We’ll go out on a limb and assume your goal, as a startup, is to get your product in the hands of folks who need it. Beta testers or customers – you’ve got to tell them you exist and get them excited about your product!

 

Startups, Get More Beta Testers And Gain Traction With These 5 Tips

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If you’re struggling to attract beta testers to your startup, chances are your Betafy strategy needs a little work.

Think of yourself as a marathon runner and your profile as one of those flat escalator things they have at the airport. (That’s the technical term, I think.) It’ll help you work smarter and faster, but you’ve still gotta run.

Invest your energy in these areas for maximum return:

1. Despite their job title, beta testers are real humans (not robots). Treat them like it.

Say “hey” when they first sign up and provide them with any tools they’ll need to be successful. Maybe you have an onboarding packet for them to review. They’re doing you a whale of a favor, so make it easy on ’em. Support them, let them know they’re valued, thank them. Virtual high-fives never hurt either.

2. Consider offering incentives to your beta testers.

I mean, who’s gonna say ‘no’ to actual money? It doesn’t have to be money, though. It could be a discount on your finished product or something like that. Of course, you’re not required to offer any kind of incentive, but we do encourage it. Value for value, you know?

3. Activate your secret weapon. (Also known as The Betafy Button.)

Right now, it’s only available for web applications, but we’re working on an iOS version in our secret lab. Did I say ‘lab’? I meant ‘bat cave’. The Betafy button closes the loop on beta testing and makes it easier to leave and view feedback in one place. Even non-Betafy members can throw in their two cents when the button is activated! To get it working for you, go to the SDK tab on your listing and follow the instructions. It’s so easy.

4. Share, share, and share some more. 

We know you know this, but we’ve gotta say it anyway. Share your Betafy listing with your social network and on your website (repeatedly). LinkedIn, meet Betafy. Twitter, meet Betafy. You get the picture. We do our best to get you as much coverage as possible, but this one’s all you.

5. Give your profile a spruce. 

If you like long walks on the beach with a metal detector, you wouldn’t dream of leaving that off your Tinder profile, right? This is the same thing. The more information you give, the more you’ll get. Introduce yourself and be creative. Identify product features and beta tester incentives, set tags and geographies, link to your social pages, include screenshots and other media showing your software in action. Be the complete package. You’ll attract more beta testers and help the Betafy algorithm get you in touch with the right people.

Good luck and remember, we’re here for you! Reach out if there’s anything we can do to help.

 

What’s In It For Beta Testers? 6 Killer Incentives

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So you signed up to beta test. It kind of goes without saying that you, my friend, are the real MVP. Betafy depends on pioneers, like you, to empower startups and make room for awesome new products.

But you might be asking yourself, “what’s in it for me?” We’re glad you asked.

As a beta tester, you get:

1. Access to unreleased products. You know that lanyard-wearing guy who smugly slips backstage before live music shows? While you’re herded like cattle into the general admission section, he complains about the dressing room catering with the band. When you test with Betafy, you get to be the VIP lanyard guy. No more lukewarm beer spilled down your back. All access, baby!

2. Resume-worthy experience testing software applications. If you’re a part of the tech industry, this experience is a great prerequisite to jobs in Quality Assurance, UX, and UI. Right now, the average User Interface Analyst makes over $74,000 a year, according to Glassdoor. Or maybe you want to develop your own app! Get your feet wet as a beta tester and start learning the ingredients of a successful software application.

3. The opportunity to contribute to something great. If you’ve got the entrepreneurship bug, you value innovation and probably want to change the world. Betafy will help you do that. We want this to be a place where people are inspired and enabled to do great things.

4. A foot in the door at growing startups. A bunch of the startups listed on Betafy will be big names in a matter of years. Their products are unprecedented and the market is poised to eat ’em right up. Giving your time and feedback now could lead to a paid position later, when said startups are hiring. If you’re smart, (and we know you are) you’ll jump at the chance to network with other entrepreneurs on Betafy.

5. Depending on the startup, dollar dollar bills (ya’ll) and discounts. We’re working on a concrete monetization structure to better serve you. In the meantime, we encourage participating startups to offer these types of incentives to their beta testers: paper, Benjamins, cash money, dinero.

6. The smug satisfaction that your opinion is valued and influential. Feel the power. And if beta testing isn’t your thing, you could always pursue food criticism or become a judge on The Voice. We like a little over-confidence around here. It gets stuff done.