If you’re a five-year-old with a battery-powered Jeep Wrangler that seats one, sharing is kind of the worst. If you’re not, it’s the best thing that ever happened to you.
Even amateur marketers know the value and importance of sharing content to social media, but a lot of startups still do it wrong or not at all. What?!
We’ve thrown in our two cents to help your startup be so successful, your beta testers draw salaries and smiley faces on all their notebooks.
1. Share your Betafy profile on repeat.
Never resort to spamming your followers, but don’t let great content go to waste! Share your best stuff several times to be sure it’s seen by everyone, on all platforms. According to Kissmetrics, a well-executed social sharing strategy can double your traffic. Yes, you read that right. If you want a piece of content to be seen, share it several times. Period.
Learn how to effectively reuse content on Kissmetrics and MeetEdgar to get help posting the right stuff at the right time.
2. Customize your posts to best suit each platform.
Don’t be that guy (or gal). Know the etiquette for every social channel and stick to it. You’re doing something wrong if you’re scheduling the same content to be released the same way across the board. When sharing your Betafy profile with your YouTube following, include an actual video of your application in action. When sharing on Twitter, be sure to hashtag that bad boy! You get the picture. (Speaking of pictures – Instagram. Don’t forget it.)
3. Whenever appropriate, add some oomph to your posts with media attachments.
If a picture’s worth a thousand words, a video’s got to be worth, like, a gazillion. So it’s no surprise that 79% of internet traffic will be video content by 2018 (Cisco) or that social media posts with images produce 650% higher engagement than ones with just text (Adobe). I mean, wow. When you let your social networks know you’re on Betafy, add a quick screen capture of the listing or maybe a picture of your team at work. It’s worth the extra time!
Here are a bunch of other stats about visual content, the not-so-secret marketing weapon.
4. Always include a clear and captivating call to action.
Your high-level goal should influence every single small decision you make. Small decisions like how to word a social media caption or whether or not you should have a fourth cup of coffee. (You know who you are.) We’ll go out on a limb and assume your goal, as a startup, is to get your product in the hands of folks who need it. Beta testers or customers – you’ve got to tell them you exist and get them excited about your product!